CIC has published the first two parts of their white paper “The Internet IS the Community”. Over the last years, Sam Flemming and his team in Shanghai have done a lot to bring the importance of the chinese Internet community to the attention of their target group, which consists, of course, mostly of business people interested in learning new ways of marketing their products. But the range of CIC’s inquiry is so broad that most of their publications are interesting also to a much wider audience.
The white paper parts, published on Slideshare, provide a wealth of neatly presented current data and numbers and some carefully picked examples to illustrate the enormous potential of the chinese online community (part 1) as well as some interesting insights into new ways to measure and analyze its dynamics (part 2).
And I think they should provide a bigger version of their beautiful chinese conversation prism for download.
